Pet Products · Case study

Scaling Wikkie Paws into a recognisable D2C pet food brand

+80% increase in pet food sales through D2C social and ads

Overview

Wikkie Paws is a fast-growing D2C pet food brand. ZocialCrew owned brand-led social media, performance ads and influencer collaborations to drive sales on their website and marketplaces.

Challenge

A crowded D2C category with strong incumbents, low brand awareness, and pressure to grow sales without burning margin on paid acquisition.

Strategy

We built a recognisable creative system around real customer pets — UGC, founder content, vet collaborations — then amplified the best performers through Meta and Google ads.

Execution

• · Monthly creative sprints producing 30+ reels, carousels and stories.
• · Influencer collaborations with mid-tier pet creators across India.
• · Always-on Meta DPA + manual interest stacks.
• · Google Shopping for branded and category terms.

"Zocial Crew increased our customer leads and boosted pet food sales by 80%. Truly impressive growth."