Education · Case study
Helping Stanly School fill seats faster with full-funnel digital marketing
+58% admissions through targeted social and Meta ad campaigns
+58%
increase in confirmed admissions year-on-year
3.1x
ROAS on Meta ad spend
₹420
average cost per qualified enquiry
12 weeks
from kickoff to peak admissions
Overview
Stanly School is a leading CBSE institution in Tamil Nadu. ZocialCrew partnered with the leadership team to drive the admissions season through a combination of branded social content, parent-targeted Meta ad campaigns and a redesigned admissions landing page.
Challenge
Admissions cycles were heavily dependent on word-of-mouth and offline referrals. With increasing competition from new schools in the region, leadership wanted a measurable, scalable acquisition channel for the next academic year.
Strategy
We built a parent-persona-led campaign focused on academic outcomes, sports infrastructure and student well-being. Creative was produced bilingually (English and Tamil) and ads were targeted to parents in defined zip codes with kids in the school's grade range.
Execution
- · Rebuilt the admissions landing page with a single conversion goal and faster load time.
- · Produced 40+ short-form video creatives — testimonials, classroom moments, sports highlights and Q&A explainers.
- · Ran Meta lead-form and conversion campaigns segmented by location, grade and language.
- · Set up CRM integration so every enquiry was routed instantly to the admissions team.
"Zocial Crew boosted our admission campaign results by over 58% this year. Highly effective and result-driven work."