Construction · Case study

Turning paid ads into qualified project enquiries for Sam Builders

20+ new construction customers in one quarter

Overview

Sam Builders is a Chennai-based construction firm specialising in residential and commercial projects. ZocialCrew designed and ran a paid acquisition engine to generate high-intent project enquiries.

Challenge

Most enquiries previously came through brokers, with thin margins. Sam Builders wanted direct-to-customer enquiries to grow project volume and improve unit economics.

Strategy

A combined Google Search and Meta lead-generation campaign focused on intent keywords ('builders in chennai', 'house construction cost') paired with portfolio-led creative on Meta.

Execution

• · Built a project enquiry funnel with a calculator and call-back form.
• · Produced before/after project reels and walkthrough videos for the Meta ad set.
• · Set up CallRail-style call tracking to attribute calls back to ad source.
• · Weekly bid and creative optimisation against cost per qualified enquiry.

"After Zocial Crew's advertising, we gained 20+ new customers for our construction projects. Excellent results."