Travel & Tourism · Case study

Driving foot-traffic and bookings for HR Travels with local-first marketing

+60% increase in walk-ins through hyper-local marketing

Overview

HR Travels operates travel and tour services across South India. ZocialCrew designed a hyper-local marketing engine to increase walk-ins and online enquiries.

Challenge

Foot-traffic was dependent on offline word-of-mouth. Online enquiries were sporadic, and bookings were not attributable to specific campaigns.

Strategy

A geo-targeted Meta and Google campaign promoting seasonal packages, paired with Google Business Profile optimisation and a WhatsApp enquiry funnel.

Execution

• · Optimised GMB listings with weekly posts and photos.
• · Ran geo-targeted Meta ads for premium packages.
• · Designed WhatsApp click-to-chat enquiry funnel with templated replies.
• · Monthly creative sprints around seasonal travel themes.

"Customer walk-ins increased by 60% after working with Zocial Crew. Great marketing and support."